Whether you are a beginner or an experienced lash artist, you know your image is super important for attracting new clients.
The best way to show-off your skills and attract more customers to your door is to always be taking photos of your latest creation and share it on Instagram.
Not all images you take of your client's should be uploaded to Instagram.
You need to be selective of the images and quality of your images as these are like the "store front" of your shop.
And we know not everyone is born with amazing photography skills so today I am sharing 5 pro tips to help you create stunning, head-turning photos that will showcase your creativity and attract new clients.
1. Lighting
Lighting is one of the most important part of photography that a lot of people don't realize.
It is not necessary to have fancy equipment, but you do need good lighting. Why do you think photographers rely so heavily on it?
It is so important to have a good, even source of light when you are taking photos, even if you're using just your mobile.
If you're just starting out and don't want to invest in a lot of money on a ring light, use a selfie light can enhance your photos dramatically without spending too much on lighting equipment.
Another way is to use natural lighting and having a white wall reflecting the natural light back onto your focus is a smart way of making the most of what you have.
2. Phone Editing Apps
Many mobile phones these days offer amazing camera functions that's just as good or even better than a digital camera.
You can always use photo editing apps to enhance the quality of your images.
"There's a fine line between enhancing your photos and overly retouching them"
When editing your lash photos, adjusting the brightness, contrast, shadow and minor smoothing of the skin is enough to make your photos stand out.
Our favourite apps we recommend are Facetune2 and Snapseed for professional looking photos that can be installed and edited right inside your phone.
3. Angles
Angles are another important aspect to taking a flattering photo.
Always choose your angle with intent and ask yourself, "What is the purpose of this photo?" and "What am I trying to showcase?"
If it is the lash curl you want to capture, you will want to angle your camera to the side so you are able to capture the details of the lash curl.
Here are some examples of different angles to capturing your lash photos.
Be creative and don't be afraid to take extra shots of the same angle. You can never have too many photos of your stunning work.
4. Macro Lens
Macro lenses are used for extreme close-ups and detailed photography. They are ideal to capture a lot of details in an image such as the natural lashes, growth stages, perfect fans and attachment.
Having said that, be mindful that macro photography can capture intense details too and can be a downside if you are still in the beginning stages of your journey as it can capture too much of the details that you don't want visible.
However, if your goal is to attract more clients and showcasing your work on social media platforms then you may want to opt for a wide-angle lens instead. This will show more of the overall design of your work, your client's face rather than a close-up shot.
5. Photo Grids and Composition
If you are a beginner, you may not know how or where to position the subject to in order to achieve clarity, focus and balance to your images. This is where having a photo grid will be useful.
Another way to create dynamism is by using the rule of thirds. This can be done by dividing the scene into 9 equal parts, using 3 vertical and 3 horizontal lines.
The goal here is to place the focus of your subject anywhere on either of the intersecting lines. Your images won't look boring being centred and it gives people a chance to wander around the image you have created.
Before using the rule of thirds, get used to asking yourself:
What are your points of interest (which area of the photo you want to emphasize)?
Where are your intentionally placing those focal points?
So, you can immediately place your point of interest along the gridline once you have determined your point of interest.
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