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How to Grow Your Lash Business




If you're looking to grow your lash business, there are a few things that you can do to get started.


The first thing is to make sure that you have the right materials, including the proper tools and quality products. You should also take advantage of social media and other online resources in order to reach out to potential clients and build your brand as an artist.


Here are some tips to get you started...


Get some business cards


Business cards are an essential part of any business, but they're especially important for lash artists. They let clients know who you are and how to reach you when it's time for your next appointment.


The best way to make sure that people remember your business is by having professional-looking business cards that include your name, phone number, email address and website if applicable. You can create these on sites like VistaPrint or Moo Cards (both free) or buy them pre-made from a local printer (usually more expensive). If possible, make sure the design is simple but eye-catching so that recipients won't immediately throw it away without reading it first!



Get your own website


When it comes to growing your lash business, having a website is essential. Your website is the first thing that people will see when they search for you on Google and other search engines. That's why it's important that you use your website to showcase all of the following:

  • Your work

  • Your prices

  • Your services (full sets, fills, etc.)

  • Social media accounts


You don't need to spend money on a web designer, you can create one yourself or ask someone you know who can help you build one. I use Wix for my website because it's user friendly great for beginners with drag and drop option, you have your website set up in no time.



Start a social media account to show off your work


If you want to grow your lash business, you need to start building a social media presence. If you're not already on social media, this is an easy step to take and it will pay off in more clients over time.

To begin with, create accounts on Instagram and Facebook—make sure that your page is branded (use the same logo as your website). Then be sure that you have a unique URL for each platform so that people can easily find out more about what you do.

My tip is to use the same name and secure your name on ALL social media platforms (even if you don't use them yet. You never know when you will need them)

Next, use hashtags like #lashlover or #lashaddict (and your branded hashtags) so that people can find their way back to your account if they want additional information or want to communicate with other users who share similar interests.


You should also plan and schedule your posts using tools like Buffer or Preview so that they're automatically posted at predetermined times during the week/month—this will help keep things organized while ensuring consistent engagement across all platforms.


Finally, make sure that all of your graphics are branded correctly (for example: don't use a generic font face when creating graphics) and make sure they look professional!

My favourite tool I use to create all my social media graphics and training materials is Canva



Ask for referrals from past clients


One of the best ways to grow your lash business is through referrals from past clients. They know you, trust you, and are much more likely to send their friends and family your way.

  • Ask for referrals when you see a client again after they've had their lashes done, ask them if they would be willing to refer you to their friends and family members who might be interested in getting lashes. Make sure your client knows that it would mean a lot if they could spread the word about how great it was working with you! TIP: I always recommend giving your clients some sort of incentive for referring you eg. $5 off next fill (for every client they referred, booked and paid)


  • Have clients share on social media. If possible, ask past clients if they would mind sharing photos of themselves wearing their new lashes on social media (Facebook, Instagram) so that others can see how great it looks when someone has eyelash extensions done by someone as talented as yourself! You never know which post from one of these women may end up getting thousands of likes—and could result in tons more business for yourself! Make sure you ask your clients to tag you in their posts. This is a great way to build trust with new clients.


Build a community on social media


Social media can be a valuable tool (and FREE) for your lash and/or beauty business.

Social media is a great way to build a community around your brand and attract new clients.

People tend to use social media when they are looking for something specific, so posting content that addresses their needs will attract the right people.



Don't be afraid to reach out to other lash artists on social media if you have questions.


If you're new to the business and have questions, don't be afraid to reach out to other lash artists. You can ask questions on social media or in person at a local event. If you need more support and advice, let's connect on Instagram @annanguyen.au.



When you're starting a new business, it can be overwhelming. But the best thing to do is to just get started! Don't wait around until you have all of your ducks in a row and ready to go—just start doing something. Even if that first step isn't huge, it will get you moving towards your goal and building momentum as you go along.


The biggest takeaway here is not only trying something new but also learning from your mistakes as well as others' experience so that later on down the road things make sense more easily than they would have had there been no setbacks at all (but let's be honest: those still happen).


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